Overview

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Full Job Description
Job Description

Company overview

Biogen ANZ is proud to have a highly engaged workforce where employees bring their best and most authentic selves to work. At Biogen, culture is on the agenda and everyone opts in.

We care deeply about making a difference, and so work courageously to change the lives of patients. We don’t shy away from challenges due to fear of failure.

At Biogen ANZ, flexibility doesn’t just mean working from home. Our culture of trust and accountability means employees can take full advantage of flexible working arrangements, opportunities to engage in paid volunteering leave and to purchase additional leave.

Inclusion and diversity are part of who we are at Biogen ANZ. All employees are encouraged to let their personality shine. At Biogen we do serious work, but we don’t take ourselves too seriously.

Job Summary

The Marketing Associate plays an integral role in providing multi-channel engagement support to the Commercial and Medical teams across all products and brands, independently managing brand projects to help execute on overall brand strategies. The Marketing Associate will collate, manage, and analyse large data sets to identify and evidence ideas and innovations for Biogen’s customer engagement strategy, and suggest multi-channel engagements that enhance customer engagement and brand awareness.

Key Responsibilities

Key accountabilities in this role include:
Providing multi-channel marketing knowledge and support to influence design of customer strategies
Suggesting multi-channel customer engagement strategies to enhance customer engagement, utilising data and insights to provide a compelling rationale to brand managers to execute on these ideas
Identifying success factors / metrics, and analyse results against these, to adjust strategies and learn from experiences
Supporting the Strategy and Operations team to execute and drive a range of digital initiatives
Identifying opportunities for digital and multi-channel engagements across all products and brands
Supporting the ICP process to ensure appropriate multi-channel engagement across all customer groups, leveraging data to suggest new or alternate initiatives
Providing support with external market research and insights
Managing ICP projects, to support the execution of overall brand strategies
Assessing outcomes from brand projects, e.g. analyse reach, impact, and ROI on project investments
Maintaining a working knowledge of all Biogen products and brands
Providing operational support where required to brand managers

Collating, managing, and analysing large amounts of customer and engagement data

Identifying required data and data formats, accessing and cleaning available data, and suggesting collection of new data where required

This is an individual contributor role that will engage and work together with the Digital Engagement Lead, the Medical and Commercial Team and other members of the ANZ Affiliate to define and execute on regional and local initiatives as well as the transformational goal of business excellence and providing differentiated customer experiences.

In summary, this is a hands-on role that will equip Biogen ANZ with the digital/multi-channel expertise to better plan for and engage customers, patients, and other key stakeholders that will directly impact Biogen’s ability to enhance revenue.

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Qualifications

To demonstrate success in this role you will have at least 2 years marketing experience, ideally from a similar role from an organisation within a regulated industry (banking, finance, insurance etc). Pharmaceutical experience is desirable but not essential.

Along with a degree or diploma in Marketing, Multi-Channel Engagement, Digital Engagement, or similar, you will also possess the following:

Digital marketing proficiency
Exceptional people skills and the ability to develop and foster excellent working relationships
Problem solving and decision making within remit of accountability
Effectively prioritise competing priorities and manage internal stakeholder engagement
Requirement to build relationships and effectively advocate for marketing and multi-channel engagements across all levels of the affiliate
Excellent written and verbal communication skills
Ability to work in an agile manner
In-depth understanding of multi-channel engagement
Data analytics and insights to drive decision making
Customer segmentation and journey mapping
Pharmaceutical industry experience desirable but not essential

If this role sounds like something that you would be interested in understanding more about this role please register your interest today!

Biogen ANZ embraces an inclusive workplace environment and applicants of all backgrounds and experiences. However, visa sponsorships are unavailable for this position and only applicants who have unlimited working rights in Australia will be considered.

Given Biogen’s unique position in neuroscience we have a need to attract a certain profile and calibre of candidates. To achieve this, we have an internal recruitment team that is very well-resourced and as such rarely need to go out to the market externally. On the very rare occasion an external supplier is needed we work closely with a specialist group of preferred providers.

No agencies please

Additional Information

At Biogen ANZ we care deeply about making a difference, and so work courageously to change the lives of patients. We don’t shy away from challenges due to fear of failure.

We are looking for a Marketing whizz for this hands-on role that will equip Biogen ANZ with the digital/multi-channel expertise to better plan for and engage customers, patients, and other key stakeholders that will directly impact Biogen’s ability to enhance revenue.

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