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Salary package: $59,383 per annum (includes base salary $54,231 + 9.5% employer’s contribution to superannuation)
Audience Engagement Division
Reports to the Marketing Manager
Overview of the position
The MCA’s vision is to take a leadership role in shaping a creative and equitable Australia that values contemporary art and artists, and we are committed to making contemporary art accessible and inspiring for everyone.
The Marketing Assistant is responsible for supporting the Marketing Manager to implement MCA multi-channel marketing campaigns and materials supporting all areas of the Museum. This includes exhibitions, learning programs, public programs and other fundraising and revenue-generating areas of the Museum (Membership programs, Philanthropy, food outlets, Sponsorship/Partnerships, MCA Store, MCA Venues, etc.).
The Marketing Assistant completes key administrative tasks and coordinates the production of print materials, signage and advertising. The role also contributes to the coordination of MCA’s digital communities on social media.
The MCA Communications and Marketing Department works together as a team to support the Museum. The successful applicant will attend and contribute to team meetings and planning sessions as required.
The role requires someone with a strong attention to detail, a passion for the arts and dedication to building the MCA brand. We are looking for an applicant who is open to learning and growing with us.
Tasks and responsibilities of the position
Assist the Marketing Manager to implement marketing plans to support the MCA’s exhibitions, Collection, public programs and special events.
Edit and build pages for the website as required.
Maintain the homepage of the MCA website.
Work with CRM system, Ungerboeck, to coordinate the retrieval, editing and approval of website copy for MCA exhibitions and public engagement programs and input invoices.
Work closely with MCA Design Studio to brief in marketing collateral and signage including digital signage, building signage, email footers and opening night invitations.
Manage general listings of the Museum, and specific exhibitions and events, on external websites and publications.
Coordinate print advertising on an ad-hoc basis.
Conduct research tasks as required.
Coordinate the production and display of ongoing digital and temporary signage.
Support the Digital Marketing Coordinator with the development and creation of content for social media (Facebook, Instagram, Snapchat, Twitter and Linked In) and the MCA website.
Maintain, update and grow the eNewsletter subscriber database.
Produce and disseminate eCommunications including the Learning eNewsletter, MCA ARTBAR EDM, Venues eNewsletter and solus EDMs as required.
Update marketing and public relations sections of the website and build pages as required.
Record monthly statistics, such as social media and MCA Website, using Google Analytics and social media monitoring programs.
Contribute to marketing reports as required.
Manage guest list and RSVP process for MCA opening nights including, but not limited to, guest list management, briefing in invitation design, managing RVSPs, working closely with the Events Manager on the night.
Support the Marketing Manager in fielding general public enquiries.
Monitor enquiries sent to the firstname.lastname@example.org email address.
Coordinate the ordering of MCA related stationary and collateral.
General requirements of all MCA employees
We require that all of our employees:
demonstrate support for innovation and for organisational changes required to improve the MCA’s effectiveness
work cooperatively with others to produce innovative solutions and recognise the merits of diverse perspectives and the ideas of others
demonstrate commitment to, and knowledge of, the principles and application of equal employment opportunities and anti-discrimination legislation in the workplace
work in accordance with the principles of equity, access and fairness. Respect WHS work practices and procedures; work with due care and consideration to safeguard your own health and safety and the health and safety of others.
Key selection criteria
relevant tertiary qualifications in Marketing, Communications, Team Management and Project Management and/or 1-2 years equivalent experience in a similar role
strong copywriting skills across traditional and digital media and proofing
experience working with a team on the coordination of advertising campaigns and marketing plans
the ability to work in a fast paced environment, problem solve and manage multiple (and often conflicting) deadlines
experience working closely with graphic designers to produce and coordinate of advertising and promotional materials
a passion for the digital industry (including social media) and awareness of digital marketing trends
experience writing, developing and disseminating eNewsletters
intermediate computer literacy skills with Microsoft Office including Excel
a commitment to the Museum’s objective of promoting the work of living artists and making contemporary art accessible to broad audiences through the imaginative and creative presentation of exhibitions.
It would be good if applicants have:
Photoshop and the Adobe Creative Suite
experience with paid social media advertising, SEO/SEM..
Terms and conditions of employment
This is a full-time, permanent position reporting to the Marketing Manager. Some work out of normal hours (9am – 5.30pm) will be required to cover the MCA’s exhibitions and programs.
Salary package includes:
annual leave: 4 weeks
personal leave: 10 days
superannuation: 9.50% super payments (in accordance with the Superannuation Guarantee (Administration) Act 1992).
The appointment will be conditional on an initial three-month probationary period, which may also be extended (at the MCA’s discretion) for additional three months. Thereafter termination by either party will require written notice of four weeks.
Shortlisting for interviews will be based on applicants meeting the essential criteria listed in the position description.
Please share with us the following documents as part of your application:
your responses to the selection criteria (in a separate document)
contact details of two referees.
Please email the application to email@example.com.
The MCA encourages applications from Aboriginal and Torres Strait Islander people, people with disability, and people from diverse cultures. The MCA acknowledges the enormous contribution Aboriginal and Torres Strait Islander artists, staff, educators, arts professionals and guests have made to the fabric of the museum since its inception. Contemporary Aboriginal and Torres Strait Islander art practice has long been central to MCA collection and exhibition programs.
Midnight, Wednesday 5 May 2021.