This position sits in a very exciting part of the Asahi Lifestyle Beverages (formerly Schweppes Australia) corporate Grocery team. Reporting to the National Account Manager eCommerce & Activation you will manage entirely the development and delivery of Shopper Marketing and Activation plans across the entire portfolio.
You will be the key interface between marketing and account teams to ensure channel strategies are aligned with the commercial program and customer strategy so that the plan is executed to achieve success in store.
Other key responsibilities include:
Own and build the go-to-market strategies for the ALB Grocery business
Work with the Grocery Account Teams, Channel Strategy Manager, Insights Team, Marketing Brand Managers, Agencies and Customers to understand and represent customer and market requirements
brief agencies appropriately and manage all aspects of each solution
Communicate channel-specific requirements with strategy teams to ensure alignment
Develop strong internal and external customer relationships to ensure our Grocery programs are represented in the best possible way
Manage the day to day administrative and operational tasks associated with the role
Understanding of Grocery customers and expertise in designing and implementing go to market strategies
Strong marketing experience in a high volume and fast-paced consumer goods company, or marketing communications agency
Commercial understanding and experience including insight into competitor and retailer strategies and activity
Experience with E-commerce and Digital marketing
Tertiary qualification within either Marketing/Commerce/Business is mandatory
Able to self-motivate and flex between managing administrative tasks one day to presenting ROI information to the CEO the next.
Why Asahi Beverages?
Asahi Beverages is one of the leading beverage companies in Australia and New Zealand with a rich and varied history. Comprising some of Australia and New Zealand’s most loved brands, the company’s Regional Hub is based in Melbourne with three Business Divisions – Asahi Lifestyle Beverages (formerly Schweppes Australia) and Carlton & United Breweries (CUB) in Australia, and Asahi Beverages NZ in New Zealand. There’s always a great deal going on and opportunities abound for those ready to take them!