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The Manager, Paid Search acts as the daily lead and implements strategy, performance of all accounts against KPI’s, adherence to deadlines and development of the account team.
Develop strategy in partnership with client services team and PPC Director and is responsible for executing strategy and achievement of KPIs
Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
Deliver all projects to agreed deadlines
Ultimate accountability for pacing and managing account budgets
Main contact for Search Engine and third-party reps
Oversee the management and overall career development of the PPC team
Ensure best practice and adoption of new features or processes
Communicate with other channels
Build relationships across client services team and with client. Help with meetings, QBRs
4+ years of experience in a digital agency, with a focus on PPC/SEM
Experience managing large-scale multi-channel campaigns across multiple large clients, with an emphasis on Paid Search/PPC/SEM across Search Engines
Experience with how Paid Search / SEM works with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution
Expert level mastery of Marin, Kenshoo, DS3, ComScore, Excel, DoubleClick and other relevant tools and platforms
Google Analytics and Adwords, BingAds Certifications
Experience leading large teams, setting best practices, providing regular insight and training to develop junior team members
Strong client presence, leading conversations, participating in QBRs, with experience of client retention and incremental growth of client budgets
Experience working with financial data and budgets