Overview

Job no: 503822
Work type: Permanent Full-Time
Location: Melbourne

We’re on a journey to put customers at the heart of everything we do. For the Marketing, Digital and PR Teams, that means changing as our customers’ needs do.

Our people are talented, passionate and thrive in dynamic environments. We work on future-focused nation-wide campaigns that support some of the most recognised brands in Australia including Oz Lotto, Powerball, The Lott, Set for Life and Keno. We’re not just looking for experts, we’re looking for boundary pushers, problem solvers and innovators who want to lead the market and make dreams come true for everyday Australians.

What you’ll do

Coordinate and manage the production process across all digital content processes, including development, testing, approvals and implementation across the website and apps
Plan, develop and execute landing pages to support the performance marketing and CRM teams
Brief creative assets for all digital ads to the creative studio team for the Keno website and apps
Brief all campaigns into the Performance Marketing and CRM teams
Execute A/B tests, collect and analyse data, identify trends and insights and formalize recommendations via the website and apps
Develop creative for individual channels and implement AB creative testing across the website and apps to uplift performance and engagement
Use customer and transaction data to improve digital marketing strategy, audience strategy and create channel spend efficiencies
Develop personalisation strategies and execute across all channels, measuring uplifts in performance across owned channels
Measure and report performance of all digital marketing campaigns, while identifying opportunities to drive stronger results

What you’ll bring

Equipped with 2+ years of experience working in digital media environment and content management systems.
Proven track record developing and implementing digital marketing strategies that generate sales within budgets and targets.
Strong analytical and critical reasoning skills.
Strong communicator, with proven ability in managing upwards.
Introduces sensible, simple analytical frameworks to measure performance of strategy and accurate – ability to prioritise and work effectively in a fast-paced organisation.
An ability to identify markets, competition and target audience in the execution of strategic marketing initiatives.
Knowledge or experience in the online gaming industry is advantageous.

When you join our Marketing Team, you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.

About Tabcorp

We’re Australia’s largest gambling entertainment company. Together, we build on our 100+ year heritage by delivering Excitement with Integrity, every day. Each one of us is here to put our customers at the heart of everything we do by creating moments that engage, surprise and thrill.

Our 4,500+ strong team is as diverse as Australia itself. Our people drive homegrown world-class brands; Tatts, TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing, Sky Sports Radio and MAX. As an ASX listed company we’re proud to shape our industry for the better. Because together, anything’s possible.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact tabcorprecruitment@tabcorp.com.au

COVID-19

Tabcorp is closely monitoring Department of Health guidelines to ensure we continue to provide a safe working environment.

Advertised: 06 Jan 2021 12:00 AM AUS Eastern Daylight Time

Applications close: 13 Jan 2021 11:55 PM AUS Eastern Daylight Time

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