AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
AbbVie (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott. The company’s mission is to use its expertise, dedicated people and unique approach to innovation, to develop and market advanced therapies that address some of the world’s most complex and serious diseases. AbbVie employs approximately 47,000 people worldwide and markets medicines in more than 170 countries.
For more information, please visit www.abbvie.com.
Summary of Job Description:
Therapy area: Uro-Oncology
Drive successful implementation of key initiatives, contributing to attainment of sales forecasts and projected product growth within the context of the overall strategic brand plan.
Support the development the HCP product experience through an industry leading multichannel communications plan for a well-established product.
Drive innovation and raise the bar for executional excellence.
Engage with internal and external stakeholders to generate and synthesize insights
Lead the tactical design and implementation of brand initiatives to include:
o Innovative tactics for the local market
o Multi-channel differentiation platform
o Launch campaign and supporting materials for the Sales team
o Sales team training initiatives
o Collaboration with cross-functional stakeholders
Manage the Brand Cost center, estimates and invoices to ensure that marketing expenditure is within +/- 5% of the forecasted expenditure for each quarter.
Management and financial control of all third party marketing agencies to ensure high quality work is produced in line with project timelines and budget provisions clearly set out in the marketing brief.
Support competitive readiness
Work in partnership with Sales team to deliver to market needs
Actively contribute to the development of the brand strategy through the Brand Planning process
Ensure all business activities comply with the relevant codes, internal policies, legal demands and ethical standards.
Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers, the in-field team and stakeholders
Relevant tertiary qualification (eg. marketing, business, science).
Brand Manager experience
Digital and multichannel experience
Strong sales/marketing track record
Experience engaging with healthcare professionals
Demonstrated excellence in execution
Competent financial management
Fully conversant in Medicines Australia Code of Conduct
Essential Skills & Abilities:
Excellent written and verbal communication
Good analytical and problem-solving skills
Strong innovative thinking skills
Ability to work independently and as part of a cross functional team
Excellent project and time management skills
Demonstrated experience and success in deploying brand tactics to Sales force
Good knowledge of Excel and PowerPoint
Passionate, professional, accountable, and collaborative team player
All for One AbbVie
Clear and Courageous
Decide Smart and Sure
Agile and Accountable
Make Possibilities Real
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.